Your next FTDs are already registered.
The Enreach Activation Agent reaches registered users who never made their first deposit. It starts one-to-one conversations on Telegram and converts them into first-time depositors. This case study shows what that looks like in practice.
One-to-one activation that converts.
Enreach's Activation Agent converts registered users who never made their first deposit into FTDs through personalised one-to-one conversations on Telegram.
No scraping and no cold audience. We work only with the players already sitting in your database, matched to Telegram by phone number.
The same agent also runs reactivation campaigns against lapsed depositors, with results to follow. The campaign in this case study is a non-depositor activation deployment.
Human campaign managers oversee every campaign to maximise quality and conversion.
The Activation Agent starts one-to-one conversations on Telegram.
Match
You upload a batch of registered users who have either never made a first deposit or have become inactive. Enreach matches them to active Telegram accounts using their phone number. Campaigns run under a data processing agreement using your own first-party data, with no scraping, no cold audience and no third-party enrichment.
Engage
The Activation Agent opens one-to-one conversations on Telegram with personalised deposit offers. Messaging is in-language and human campaign managers monitor quality daily.
Convert
Users are directed back to the operator platform. If the user requests the link to the platform, the agent provides it. The outreach is conversational. Every first deposit is recorded against the operator's existing dashboard. Attribution is handled on player ID, or via an S2S postback where the operator's stack supports it. Campaigns run in complete isolation from the existing acquisition stack.
Traditional CRM channels struggle to convert non-depositors. Telegram doesn't.
Registered users who never make a first deposit are one of the hardest CRM segments to convert. Welcome emails are ignored, push notifications are dismissed, and SMS quickly becomes expensive at scale. Telegram is different because users rarely uninstall it, engagement is habitual, and a direct message feels like a personal conversation rather than a broadcast.
Welcome and activation emails compete with crowded inboxes, spam filtering and low engagement. For registered users who never deposit, email rarely creates enough urgency to drive a first deposit.
Push notifications perform well for active users, but only if players have opted in. Registered users who never deposit often disengage before push becomes an effective activation channel.
SMS offers excellent delivery rates, but high messaging costs, regulatory constraints and limited conversation make it difficult to scale as an activation channel.
Telegram's own ad products and broadcast channels deliver underwhelming results for iGaming. There is limited targeting, no one-to-one engagement, and negligible conversion.
A direct one-to-one conversation that lands alongside the user's personal messages. No algorithm. No crowded inbox. Just real conversations that drive first deposits.
Built for operators who have already paid for acquisition.
Registered users became first-time depositors within days.
- • Online casino operator
- • Casino + Sports
- • Southeast Asian market
- • 25,000 registered users who never made their first deposit
- • 11,103 matched to Telegram and contacted (44% match rate)
- • Activation Agent, first deployment
The operator had a large base of registered users who had never made their first deposit. Email, push and SMS had failed to convert them. They needed a direct, personal channel to activate these users at scale.
The operator uploaded 25,000 registered users who had never made their first deposit. Enreach matched 11,103 of them to active Telegram accounts via phone number lookup, a 44% match rate, and deployed the Activation Agent against that matched audience. The agent opened one-to-one conversations with personalised deposit offers. A human campaign manager monitored quality and adjusted messaging daily. Every first deposit was tracked against the operator's existing dashboard.
in deposits and approximately $296,000 in net gaming revenue from 1,175 unique first-time depositors. These were users who had already registered but never made their first deposit. Deposit volume climbed week on week as campaign optimisation improved.
"Enreach helped us reactivate a player segment we had largely given up on. Performance was well ahead of our existing CRM channels."